5. How did you attract/address your audience?
The audience age range I have is between older teenagers and young adults, this is mainly more of the student age so I have produced my magazine in a way that will attract them to buy it. I wanted to attract mainly girls as I feel that there isn't a magazine out there for them where boys have 'NME'. I did this by featuring a girl of a similar age to my audience on the cover who would be considered as someone who would appeal to the female audience. This could be due the way she is positioned, the clothing that she is wearing and the hair style used. As for the colours I tried to stick to black, white and soft colours as this is quite feminine, I think they would be aesthetically pleasing to a female because they coordinate with the colours in the photo. The cover lines feature female artists than the average 'NME' magazine cover, which I did to appeal to a female audience. I have chosen British artists to feature on my cover. I did this so it would attract the audience as they could feel as if they have more of a chance to see them perform live since they are located in Britain. I think the banner featuring the free Lana Del Rey poster would address the audience as it targets a certain age group which is the young adults/teenagers and since it's a young audience possibly university students, which therefore this would appeal to them as it's free and are wanting anything free at their age.
The contents are designed for my audience because they would follow the mainly formal language I have used throughout my pages. I feel that my pictures would be attractive to them as they are all of young and successful who they would aspire to be like as well as being able to relate to because of the age. The fact many of my features gives readers a better insight into bands is also a feature that I feel would attract my audience. For example, the interviews gives the audience the chance to feel closer to their favourite artists/bands. I think by giving the different pages subheadings such as the reviews section would appeal to the audience because it helps them go straight away to the parts of the magazine they are interested in.
The language I have used in the interview would appeal because of the interview style; the voice of a young artist featured would effectively relate to my audience. I also think the photograph on the double page spread would appeal to my audience, the styling and pose of it I found to be very popular among my friends who would fit into my audience. The cover line that reads 'I'm back and don't give a f*ck what people think' would appeal to my audience as I feel they could relate to this as they might like to think that just as this artist has problems that any other young teenager/adult has strong opinions and problems in life, with which they have an invested interest. This would make the artist more appealing to the reader because they feel they have something in common. The interview represents the artist in a very positive manner and explaining her return in to the music industry. I think the fact that the interview focuses mainly on music as oppose to other features such as fashion would attract my audience as they would be more interested to know the story behind the artist’s music than what they are planning on wearing to a festival for example.
On a whole, I think I've done quite a few things to attract my audience and address them in an appropriate and successful manner. I think I achieved this by focusing on my audience profile and the requirements of what my audience would want. The content is focused on what I know people who would buy the magazine like, as my friends and older siblings of this age group would be this audience.
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